There are a number of ways of going about the process of writing a good business plan. One of the most tried and time tested ways that works well is using a business plan template.
They can present you with the very best prospect of being successful - if you happen to be looking to acquire loans or even just in case you simply need a high quality reliable schedule to adopt while starting out, making use of a professional to counsel you and additionally compose your plan for you might give you the greatest chance for financial success.
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping-through-the-hoops, suggested by some old business professor who probably never held down a "real" job anyway.
Carrying on with the example of a coffee shop, a business plan consultant will figure out what the best location would be. They already know coffee shops do well in areas with a certain demographic in place. These include students and workers, who are within close proximity to book stores.