There are a number of ways of going about the process of writing a good business plan. One of the most tried and time tested ways that works well is using a business plan template.
Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping-through-the-hoops, suggested by some old business professor who probably never held down a "real" job anyway.
After doing this, they will give recommendations based on what they find. If there are coffee shops already in place, one recommendation they might make would be to include free Wi-Fi as a way to bring in more customers.
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