Risk Assessment - What weaknesses are inherent in this venture? What vulnerabilities face this type of venture? What impact will these have? What new technologies may affect this venture over the next 1 to 3 years? What contingency plans are in place? What level of liability insurance is required? What does it cost? Who is the carrier? Possible Data Sources: trade associations; trade journals; Service Corps of Retired Executives (SCORE); industry salespeople; customers; focus groups.
Carrying on with the example of a coffee shop, a business plan consultant will figure out what the best location would be. They already know coffee shops do well in areas with a certain demographic in place. These include students and workers, who are within close proximity to book stores.
Internet Public Library - The Census Data and Demographics (ipl.org)/: An especially useful site that has links to information about countries other than the U.S.
There are lots of consultant services open to brand new start ups this short article highlights a number of the benefits associated with getting qualified suggestions as well as making the best use of these services.