Maybe it's okay as an assignment for an MBA class, but it would be just too confining and irrelevant for today's fast-paced business environment. Anyway, you're ready! You've thought about this business venture for a long time and talked it over with friends and everybody agrees it's a great idea. Best to strike while the iron is hot!
Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
Carrying on with the example of a coffee shop, a business plan consultant will figure out what the best location would be. They already know coffee shops do well in areas with a certain demographic in place. These include students and workers, who are within close proximity to book stores.
It includes the best and the latest technologies to stay current with new trends in business innovation and planning. It provides expert help from professionals who have valuable years of experience. It also contains real market research data, along with industry profiles on a number of industry verticals, that allow matching the numbers of your business or company with these pre fed and automatically integrated industry ratios that enhance the accuracy of the business plan.