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Risk Assessment - What weaknesses are inherent in this venture? What vulnerabilities face this type of venture? What impact will these have? What new technologies may affect this venture over the next 1 to 3 years? What contingency plans are in place? What level of liability insurance is required? What does it cost? Who is the carrier? Possible Data Sources: trade associations; trade journals; Service Corps of Retired Executives (SCORE); industry salespeople; customers; focus groups.
But your idea may be so new that you may also need to talk to potential customers, host some focus groups, talk to an ad agency, or maybe even make a prototype and float it past some people. Be prepared to spend the time. Remember, it's not about the Plan but the Planning.
Why use business plans consultants? When you are in the act of putting together a small venture producing a proposal is one of the primary tasks you want to do. Composing the plan can be quite a touch challenging and will slow a lot of people down while they cannot wait to get going, having said that a good quality sound strategy is actually critical if you wish your organization to be successful and profitable.