Not surprisingly all these individuals have been in the business game for a long period and understand what they're speaking about. While you are in the beginning stages which may be just what exactly you will want, a professional available to assist you to on your way.
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping-through-the-hoops, suggested by some old business professor who probably never held down a "real" job anyway.
There are a number of ways of going about the process of writing a good business plan. One of the most tried and time tested ways that works well is using a business plan template.
After doing this, they will give recommendations based on what they find. If there are coffee shops already in place, one recommendation they might make would be to include free Wi-Fi as a way to bring in more customers.