Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
Appendix - Resumes of principals/management; letters of recommendation from current business associates/customers/suppliers; marketing research data; demographic data; leases or contracts in place or as promised; business licenses; price lists from suppliers; trade or industry articles or data; floor plans; information on subcontractors; liability insurance policies.
Apart from this, they also analyze consumer trends and gather legislation reports and regulations that might have a future impact on your particular venture. These expert individuals make it their responsibility to build upon previous experiences and the requirements needed for you to carry out your intended plan.
American Demographics (adage.com/americandemographics): Just as the title suggests, numerous free reports about consumer demographics in the U.S. nationally and by statistical area.