Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
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Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
There are a number of ways of going about the process of writing a good business plan. One of the most tried and time tested ways that works well is using a business plan template.
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