Industry Analysis - How does your product or service compare with what is currently on the market? What is the trend in the overall industry? What have been the total sales in this industry over the previous 3 to 5 years? What new products or technologies have had the biggest impact on this industry recently? What is the future outlook for these and what trends are emerging? Who are the competitors, where are they located, and how are they doing? What advantage do you offer over them? Who is buying this product or service now? Describe the typical customer for this product or service.
Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
Carrying on with the example of a coffee shop, a business plan consultant will figure out what the best location would be. They already know coffee shops do well in areas with a certain demographic in place. These include students and workers, who are within close proximity to book stores.
There are many advantages of utilizing business plans consultants especially if you are new trading. This kind of agent will take you by the hand and guide you in the hard tasks involving planning and starting up your enterprise. They can give you a hand when you're being lost plus inform you of the key official elements of setting up a firm which in turn if they're not used could quite possibly drop you in hot water. They might conserve your time, just by creating a plan to suit your needs it's going to free you up to get going with the practical activities.