But your idea may be so new that you may also need to talk to potential customers, host some focus groups, talk to an ad agency, or maybe even make a prototype and float it past some people. Be prepared to spend the time. Remember, it's not about the Plan but the Planning.
These highly trained professionals can also assist in calculating start-up costs, bringing in investors, and projecting profitability studies. Small business consultants also help you source funds by preparing financial documents presenting you in the best light possible to potential lenders and institutions. They can also help you devise business strategies that help you stay ahead of the competition.
Industry Analysis - How does your product or service compare with what is currently on the market? What is the trend in the overall industry? What have been the total sales in this industry over the previous 3 to 5 years? What new products or technologies have had the biggest impact on this industry recently? What is the future outlook for these and what trends are emerging? Who are the competitors, where are they located, and how are they doing? What advantage do you offer over them? Who is buying this product or service now? Describe the typical customer for this product or service.
Cover Page - Show the name of the company, your name, and the date.
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