Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
There are lots of consultant services open to brand new start ups this short article highlights a number of the benefits associated with getting qualified suggestions as well as making the best use of these services.
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping-through-the-hoops, suggested by some old business professor who probably never held down a "real" job anyway.
"Plans are useless; planning is indispensable," according to Dwight D. Eisenhower, then Commander of the Allied Forces in Europe during WWII. Now, you may be in total agreement with the first part of that statement, but you are really not convinced of the truth of the second part.