At the end of it all, hiring small business consultants would be the key to your company's overall success. You want your business to be the best that it can be. For this to happen, long-term and short-term goals must be set and these changes must be implemented in a timely manner. With this in mind, you may want to involve the business plan consultant in daily operations.
Marketing - How is the product or service priced? How will it be distributed? How will it be promoted? Will it be promoted by the venture or an outside agency? What agency? How have you determined what amount to set aside for marketing? How have you determined product or service forecasts? Possible Data Sources: on-line searches; Amazon; local outlets; trade journals; industry attorneys & accountants; salespeople.
Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
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