Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping-through-the-hoops, suggested by some old business professor who probably never held down a "real" job anyway.
There are lots of consultant services open to brand new start ups this short article highlights a number of the benefits associated with getting qualified suggestions as well as making the best use of these services.