After doing this, they will give recommendations based on what they find. If there are coffee shops already in place, one recommendation they might make would be to include free Wi-Fi as a way to bring in more customers.
While these are easily available online, some of them are way better than the others. A lot depends on the approach that goes into writing the business plan.
Press for Success : Far be it from me to dampen your enthusiasm, but you should give yourself every opportunity for success. That's what the planning part of the process of creating your business plan will do. By the time you have pressed your way through it, you will not merely have some neatly arranged document to keep on file, you will have a working tool that addresses the essential factors that influence your future.
U.S. Census Bureau (census.gov): A source for a variety of useful statistics, especially the Economic Census that comes out every 5 years.