Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
"Plans are useless; planning is indispensable," according to Dwight D. Eisenhower, then Commander of the Allied Forces in Europe during WWII. Now, you may be in total agreement with the first part of that statement, but you are really not convinced of the truth of the second part.
When you hire a business plan consultant with a firm grasp on all business practices, your company will function efficiently. Apart from consulting, this person can act as a coach by motivating your salespeople with training sessions to enhance their marketing and sales skills. He or she can also serve as a broker, in the event you decide to acquire other companies that can make your business stronger and more competitive. Whatever you do, make sure to hire one or several to give you an edge over the competition.
One crucial function they perform is the formulation of business plans. This plan is based on the information provided by the client coupled with the vast wealth of knowledge and research a business plan consultant has.