Marketing - How is the product or service priced? How will it be distributed? How will it be promoted? Will it be promoted by the venture or an outside agency? What agency? How have you determined what amount to set aside for marketing? How have you determined product or service forecasts? Possible Data Sources: on-line searches; Amazon; local outlets; trade journals; industry attorneys & accountants; salespeople.
Appendix - Resumes of principals/management; letters of recommendation from current business associates/customers/suppliers; marketing research data; demographic data; leases or contracts in place or as promised; business licenses; price lists from suppliers; trade or industry articles or data; floor plans; information on subcontractors; liability insurance policies.
After doing this, they will give recommendations based on what they find. If there are coffee shops already in place, one recommendation they might make would be to include free Wi-Fi as a way to bring in more customers.
There are many advantages of utilizing business plans consultants especially if you are new trading. This kind of agent will take you by the hand and guide you in the hard tasks involving planning and starting up your enterprise. They can give you a hand when you're being lost plus inform you of the key official elements of setting up a firm which in turn if they're not used could quite possibly drop you in hot water. They might conserve your time, just by creating a plan to suit your needs it's going to free you up to get going with the practical activities.
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