Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
Carrying on with the example of a coffee shop, a business plan consultant will figure out what the best location would be. They already know coffee shops do well in areas with a certain demographic in place. These include students and workers, who are within close proximity to book stores.
So this is a very user-friendly method too. The content includes eye-catching graphics which are placed purposefully to magnetize the attention of viewers whereas good content is written to complement the graphics to make website interactive. Maintenance of a website template is so easy. Normal changes in the website can be done without any problem and without even changing layout of your website.
One key component critical to your success is scoping the competition. A business plan consultant studies the area where you will be located quite thoroughly. For example, if you plan on setting up a coffee shop on Main Street, or within the vicinity, the small business consultants you consult with will inquire about the number of existing coffee shops and the services they provide.