After doing this, they will give recommendations based on what they find. If there are coffee shops already in place, one recommendation they might make would be to include free Wi-Fi as a way to bring in more customers.
"Plans are useless; planning is indispensable," according to Dwight D. Eisenhower, then Commander of the Allied Forces in Europe during WWII. Now, you may be in total agreement with the first part of that statement, but you are really not convinced of the truth of the second part.
Why use business plans consultants? When you are in the act of putting together a small venture producing a proposal is one of the primary tasks you want to do. Composing the plan can be quite a touch challenging and will slow a lot of people down while they cannot wait to get going, having said that a good quality sound strategy is actually critical if you wish your organization to be successful and profitable.
But your idea may be so new that you may also need to talk to potential customers, host some focus groups, talk to an ad agency, or maybe even make a prototype and float it past some people. Be prepared to spend the time. Remember, it's not about the Plan but the Planning.
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